BUILD A REAL HEADSHOT BUSINESS
LEARN Pricing, systems, and marketing FOR HEADSHOTS that actually work.
WHY PHOTOGRAPHERS STRUGGLE WITH HEADSHOTS
Portrait and wedding photographers tend to struggle getting headshots going because they don’t understand the headshot business. It’s usually not about the quality of the work, it’s about applying the right business model.
do you want to know?
How to price headshots?
How to get great clients?
How to keep it going?
WHAT’S IN THE COURSE?
learn the business
Get a detailed breakdown of the headshot business and the three main areas of practice that it consists of. From individual headshots and branding to those large headshot jobs, you’ll learn how it works, who your clients are, and what they want to hear.
website
If your website isn’t making you money every day, it needs some work. Learn how to create websites and landing pages that aren’t just portfolios, but conversion machines! Headshot websites are about more than pretty pictures and you will learn how to supercharge yours!
money
Take a deep dive into setting financial goals for your headshot business and break those goals down into real pricing that works. Learn how to use AI searches to scour your local market and position your pricing in a way that will get you inquiries from great prospective clients.
MARKETING
Once your website is ready to go, learn to drive high-quality traffic simple SEO best practices, straightforward content creation, and the secret sauce to paid ads! Learn how to generate great leads without having to spend all your time creating content.
SYSTEMS
Want to make more, work less, and leave your clients raving about you? You’ll learn how to build simple, repeatable systems that will create the best customer experience possible while giving you the freedom and flexibility you need to live your life.
EXTRAS
Practical downloads that help you think through pricing, structure, and systems without starting from scratch. Pre-written notes with key takeaways for every section, AI prompts to help you research your market, and worksheets for goal setting and accountability.
just ONE new CLIENT PAYS FOR THE COURSE
Meet YOUR INSTRUCTOR
Gary Hughes is a professional photographer and educator with more than 20 years in the industry and over 15 years running a high-volume, working photography studio.
He specializes in professional headshots for individuals, teams, and events, and teaches from experience, not theory. Every system in this course is actively used in his own business with real clients and real-world constraints.
Gary is a regular platform speaker at Imaging USA and WPPI, and was named Professional Photographers of America Educator of the Year in 2025. His teaching focuses on helping portrait and wedding photographers rewire their approach to headshots and build businesses that are profitable, repeatable, and sustainable.
FAQs
WHAT’S INCLUDED IN THE COURSE?
1
The course includes 24/7, anywhere access to more than three hours of core video lessons that walk through the business of headshots step-by-step. In addition to the main lessons, there are optional “side quests” that dive deeper into specific topics, like “landing page design”, for photographers who want to go further. You’ll also get downloadable course materials, including worksheets and generative AI prompts designed to help you research pricing and make more informed business decisions.
Is this for new or experienced photographers?
2
This course is designed to meet photographers where they are. If you’re new, it provides a clear foundation for understanding how the headshot business works and how to avoid common early mistakes. If you’re more experienced, it helps you refine pricing, systems, and decision-making so your headshot work becomes more focused, efficient, and profitable.
do i need to specialize in headshots to benefit?
3
No. While this course is designed for photographers who want headshots to work better as part of their business, you do not need to fully specialize in headshots to benefit from it. Many photographers use headshots as an additional revenue stream alongside other types of work.
is this different than gary’s other courses?
4
Yes! This course has the most up-to-date pricing, marketing, and research methods Gary is using in his business in 2026. If you’ve taken one of his earlier courses, you’ll have a solid foundation, but this course incorporates all the changes in the industry and technology since his last course (released in 2019).