Headshot Photography Business Resources
Free reference articles and videos for photographers building a headshot business. Each one is built to be a single-serving lesson, something you can bookmark and come back to when you need it, on pricing, bidding, marketing, and the rest of the stuff nobody teaches you. New ones go up every week.
How to Get Repeat Corporate Photography Clients
A company that hires you for event photography, a headshot booth or event headshots, or video may need those services again next quarter or next year. They already know you. They know how you work. If you did a great job and made their lives easier, you have a huge advantage.
How to Build a Reusable Headshot Background System
As headshot photographers, we all deal with this: a client needs a background matched down the road, and there's no good way to do it without hoping the original backdrop is still around. Here's the system I use instead.
How to run an on-location team headshot shoot
Most team headshot days don't fail because of bad lighting. They fail because nobody confirmed the room, planned for the late arrival, or thought about the guy who forgot his tie. Here's the full system, from the first email to the last person out the door.
Strobes vs Constant Lights for Headshots: How to Choose the Right Light
Strobes or constant lights? It's not really a binary choice, it's more of a matrix. Here's how to figure out which lighting setup actually fits the way you shoot, broken down by power, portability, and workflow, not just opinions.
10 Ways to Market Your Advantage Over AI Headshots
AI headshots aren't going away, and pretending otherwise isn't a strategy. But there's one advantage you still have that almost nobody's talking about yet. Here are 10 places to start using it.
AI Headshots vs. a Professional Photographer: What Companies Actually Get
AI headshot generators look like an easy way to save money on team photos, until someone actually has to coordinate it. Here's what that process really takes versus hiring a pro, and three ways to make your value obvious in your own marketing.
How To Price Volume headshots - 3 tips
Most pricing arguments about headshots come from people who don't shoot much volume work. Here's how I actually price team headshots versus event headshots, including the one shift in approach that makes event pricing way less of a headache.
No One Tells You This About Pricing Headshots
Most photographers price headshots without context. Learn how reference price works, how to position yourself in your market, and how to build a pricing structure that actually holds up.
How to bid on big headshot jobs
Getting a corporate headshot inquiry and not sure how to respond? Here's exactly how to bid on headshot jobs, from response time to what to include in your quote.